‘Creativity needs to be skilfully managed, not simply embraced.’

Sir George Cox, Cox Review of Creativity in Business. Nov 2005

Specialist designers even those at the highest level, are not always skilled in managing design or communicating with business. Business people can often define their goals but not know how to realise them.

Design Management bridges between design and business – acting as a conduit, information supply and specialist resource to both enable and deliver product development.

Design Management spans and links many specialisms – design, brand, marketing, engineering, manufacturing, purchasing, sales…….for instance, whether they are in-house or bought in from external specialists. It also, critically, represents the user throughout the development process.

Please click on the file to read more about the role of Design Management and specialist designers within business.