All the time! In the absence of a permanent Design Director, Design Management should be the first appointment from board level when a new requirement, project or investigation is identified. Even with a permanent Design Director, Design Management will form the core of the project team and shape, inform, lead, motivate and deliver the project from start to finish, bringing relevant specialists in and out as the project dictates and evolves.

The 'Process Chart' document represents graphically a generic product development process and the specialisms required to deliver it.