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‘What is required isn’t just a readiness to consider new ideas but the ability to recognise and assess their potential, to decide which to back and to put them into effect.’

Sir George Cox, Cox Review of Creativity in Business. Nov 2005 Crown copyright.

For a company director or business consultant, Design Management provides a professional and altruistic approach to help deliver:

  • More structure, planning and accountability across the design team.
  • Transparency and openness.
  • The ability to differentiate between production or market realities and valuable challenges.
  • An independent, professional external viewpoint – outside the company political arena.
  • Knowledge transfer and embedding - to enable and inspire future projects.
  • Realistic expectations, giving rise to better products, delivering more sales at higher margins.



    
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