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spacer     what its not    
  spacerclose up section of an iron bridge   Design Management is not:
  • Free, invisible or optional! It is a fundamental contributor to successful product development (NPD) activities.
  • A ‘magic wand’ to rescue a wayward project.
  • A panacea, or guarantee of product success.
The term Design Management is commonly used in other work areas. For clarification, it does not mean:
  • Project management of design work, though it can incorporate some elements.
  • Account management, or client facing work in the agency world.
  • Day to day studio management of designers.
  • Management of architectural build projects.



    
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