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Design Management is not:
- Free, invisible or optional! It is a fundamental contributor to successful
product development (NPD) activities.
- A ‘magic wand’ to rescue a wayward project.
- A panacea, or guarantee of product success.
The term Design Management is commonly used in other work areas. For clarification,
it does not mean:
- Project management of design work, though it can incorporate some
elements.
- Account management, or client facing work in the agency world.
- Day to day studio management of designers.
- Management of architectural build projects.
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